Michiel Slaats, founder of Shoesme, noticed at the time that children's shoes were only developed on widths and with stiff soles. The development of feet in different phases has not yet been looked at.
Shoesme was born in 1999. When the collections of baby shoes were still dark blue and brown, Shoesme brought a trendy baby shoe collection to the market. In 2006 Shoesme was named Coolbrand Kids 2006 by Market Research Agency Trendbox.This makes it one of the coolest brands in the Netherlands.