Bobux was founded in 1991, in a garage in New Zealand! Chris Bennett and co- founder Colleen wanted shoes for their baby daughter Chloe. They didn’t like anything currently on the market so set to work to create some soft shoes for Chloe. In 1997 Chris thought other babies might like the shoes to so he took them to a local market in Auckland.
He was right! The word spread and soon children were wearing them across Europe and in America. Bobux continued to grow and in 2017 they started making shoes for older children too! Bobux is now worn and loved by children in over 40 countries, from tiny soft shoes right up to a size 1.