Geox is an Italian brand most famous for their waterproof, yet breathable fabrics. The company was founded in 1995 by by Mario Polegato. The brand name, Geox, was created from a mixture between the Greek word “geo” (earth), and “x”, a letter- element symbolizing technology.
Polegato was out jogging and his feet got hot, he had the idea to cut hjoles into the soles of his shoes with a swiss army knife. He developed his idea into a product. After unsuccessfully pitching his invention to several established footwear manufacturers, but after having passed the market testing phase for a line of children’s footwear, Polegato began large-scale production of shoes under the Geox brand name.