Geox Shoes

Geox is an Italian brand most famous for their waterproof, yet breathable fabrics. The company was founded in 1995 by by Mario Polegato. The brand name, Geox, was created from a mixture between the Greek word “geo” (earth), and “x”, a letter- element symbolizing technology.

Polegato was out jogging and his feet got hot, he had the idea to cut hjoles into the soles of his shoes with a swiss army knife. He developed his idea into a product. After unsuccessfully pitching his invention to several established footwear manufacturers, but after having passed the market testing phase for a line of children’s footwear, Polegato began large-scale production of shoes under the Geox brand name.